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On August 21, 2001, we established the “Corporate
Commitment” to guide and direct the future
course of the ÆON Group. We have changed the corporate group name from “ÆON
Group” to
“ÆON,” and each and every member of the
ÆON family of companies has taken on the
challenge of promoting innovation under the guiding principle that “everything
we do, we do for
our customers.”
The future will
bring challenges to ÆON’s value proposition. ÆON must become
a “trusted
brand” to distinguish itself from the competition and earn customer loyalty.
And to maintain that
loyalty, we must work daily to evolve the ÆON of the future, a company that
constantly focuses
on creating new value for customers.
So
what is the ÆON of the future? For example, if our customers are affected
by a law or
regulation they feel is unreasonable, we at ÆON will strive to make things
better for them,
making our position clear and staying true to our core values. The center of our
philosophy is the concept that “everything we do, we do for our customers.”
This is an immutable principle that will never change, even as we ourselves are
in constant renewal. Never satisfied with the status quo, always taking another
step forward to improve our customers’ lifestyles—this is the ÆON
tradition. This is the ÆON mission. And this is the reason ÆON will
always be there to serve the needs of future customers.
We
have established the “ÆON Code of Conduct” as a means to provide
more clarity for the
ÆON of the future. The Code of Conduct helps us
interpret ÆON’s basic principles to know what actions we need to take
for the benefit of our “customers of the era ahead.”
We
pledge that beginning today, we will do everything in our power to promote and
embody
the ÆON Code of Conduct. It is our hope that all ÆON people will join
us in sharing this sense of purpose, developing deep bonds of trust between us
all.
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| April 2003 |
| Toshiji Tokiwa, Chairman Motoya Okada, President
ÆON Co., Ltd. |
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