The "Mori no Kuni Nippon" movement to widely promote the importance of safeguarding and nurturing the forest, and harnessing its bountiful nature in a sustainable cycle. As part of this, we held the "Masters of the Forest" event in conjunction with the National Land Afforestation Promotion Organization. Through live demonstrations and invaluable photos of loggers, falconers, charcoal makers and craftsmen, the event introduced the advanced skill and know-how of these people as well as the wonders of living in harmony with the forest. By implementing the "Masters of the Forest" program at 10 shopping centers nationwide in 2003, we contributed to raising awareness towards forest preservation and environmental protection among the general population.