HOT PRESS
Vol. 491 Feb 25, 2015
 
Closer to the Customer Lives in Vietnam as Communal Supermarkets
Aeon reached agreements on a capital/business tie-up with two supermarket chains in Vietnam
Aeon has been promoting “Shift to Asian Markets,” as one of the Group-wide strategies under the three-year Medium-term Management Plan, and actively expanding its business scope in China and ASEAN countries.  In Vietnam, Aeon Co., Ltd. has reached an agreement on a capital/business tie-up with two supermarket chains respectively; FIRST VIETNAM JOINT STOCK COMPANY LTD which operates Hanoi-based supermarket FIVIMART and DONG HUNG CO., LTD which operates supermarkets CITIMART mainly in Ho Chi Minh City.  Utilizing the profound knowledge of the two companies on local needs, which differs between Northern and Southern region, Aeon aims to provide products and services that satisfy customers throughout the country. Together with other Group businesses including financial services and convenience store business, Aeon will continue to help enrich the lives of customers in Vietnam and ultimately contribute to the modernization of retail industry in Vietnam.