HOT PRESS
Vol.506 September 9, 2015

At the Hiroshima Peace Memorial Ceremony on August 6th

At the Hiroshima Peace Memorial Ceremony on August 6th

Spreading Peace to the Youth All across the World

Aeon supported the 23rd World Scout Jamboree as a platinum sponsor.

From July 28th to August 8th, Aeon participated in the 23rd World Scout Jamboree (the 23rd WSJ) organized by the World Organization of the Scout Movement as a platinum sponsor. WSJ is an international camping event held every four years with an aim to promote peace and harmony among youth from all over the world. Held in Kirara-hama, Yamaguchi Prefecture, the event gathered about 34,000 scouts from 155 countries and territories in the world. It marks the 2nd WSJ ever held in Japan, after the first one 44 years ago. With the theme of “WA: a Spirit of Unity,” the scouts built friendship with one another through two-week camping and various activities on topics such as “Peace” and “Environment.” Placing importance on pursuing “Peace” in its cooperate principle, Aeon became a sponsor of the WSJ, whose objective also includes the same idea. Official neckerchiefs for the event were developed and provided by Aeon, using for the first time in the Jamboree's History Fairtrade cotton.

The official neckerchiefs for the 23rd WSJ made of Fairtrade certified cotton developed by Aeon. The message “ARIGATO” was written by scouts from Senegal, where the cotton was produced The official neckerchiefs for the 23rd WSJ made of Fairtrade certified cotton developed by Aeon. The message “ARIGATO” was written by scouts from Senegal, where the cotton was produced

During the camping, Aeon set up a workshop that provides scouts knowledge on such topics as Fairtrade and environmental issues. Moreover, supporting the Japan Scout Association, Aeon conducted Nationwide ORIZURU Caravan in about 47 prefectures in Japan introducing scout activities and collecting orizuru, a paper folded crane which is considered to be a symbol of Peace in Japan. As many as 90,000 orizuru gathered through the Caravan were dedicated to Hiroshima Peace Memorial Park by the scout delegates in a hope for world peace.
Aeon will continue to take various initiatives in order to contribute to the sound development of the youth from all over the world.