HOT PRESS
Vol.524 May 11, 2016

Promoting Charms of Mie, in Japan, to the World Together with Communities, Now and in the Future

Mie Ise-Shima Fair [Aeon Hiroshima Fuchu Store (Aki-gun, Hiroshima Prefecture)]

Mie Ise-Shima Fair [Aeon Hiroshima Fuchu Store (Aki-gun, Hiroshima Prefecture)]

Aeon supports vitalization of Mie, the host of “G7 Ise-Shima Summit” Together with Mie Prefecture

Aeon has been taking various initiatives to support vitalization of Mie, together with Mie Prefecture toward the success of “G7 Ise-Shima Summit.” Aeon has grown together with people in the community in Mie, the birthplace of Okadaya, which is one of the predecessor companies of Aeon Co., Ltd., for nearly 260 years since 1758. Based on the deep tie, Aeon supports vitalization of the region through a wide range of initiatives not only in Japan but also in overseas. As part of such initiatives, Aeon Stores (Hong Kong) Co., Limited held “Mie Prefecture Tourism Local Product Fair” in a flagship store, Aeon Kornhill Store, for a week starting from January 18 to promote the charms of Mie. From April 7 to June 26, “Mie Ise-Shima Fair” has been held in 400 Aeon Stores serially across Japan to introduce its local specialties. Moreover, The Cultural Foundation of Okada, Aeon 1% Club Foundation and Aeon Environmental Foundation supported “2016 Junior Summit in Mie” and its related events started from April 22. The Foundations offered an opportunity for the next generation of young leaders from seven countries to experience Japanese culture. Aeon continues its Group-wide efforts to support regional development.

Mie Prefecture Tourism Local Product Fair [Aeon Kornhill Store (Hong Kong)]

Mie Prefecture Tourism Local Product Fair [Aeon Kornhill Store (Hong Kong)]

Aeon assented to the Ise-Shima Summit “Omotenashi Daisakusen” (hospitality campaign), and conducted a cleanup activity around Ugata station which is the gateway of Ise City

Aeon assented to the Ise-Shima Summit “Omotenashi Daisakusen” (hospitality campaign), and conducted a cleanup activity around Ugata station which is the gateway of Ise City

Aeon issued a Regional WAON card “Ise-Shima WAON 2016”

Aeon issued a Regional WAON card “Ise-Shima WAON 2016”