HOT PRESS
Vol.548 April 26, 2017

Endeared in People’s Lives WAON Celebrates its 10th Anniversary

Endeared in People’s Lives WAON Celebrates its 10th Anniversary

10th Anniversary

WAON, Aeon's e-money launched in April 2007, celebrates its 10th anniversary this year.
WAON card offers the convenience of not requiring small changes and various advantages with its point system, and has grown to take root in people's lives with cumulative issuance of approximately 64 million cards* and an annual transaction volume exceeding 2 trillion yen*.
Since 2009, Aeon has issued Regional WAON cards, which donate part of the spending to local governments for the promotion of local economies and tourism. Regional WAON cards featuring local tourist destinations, mascot characters and other diverse designs have promoted use by the local residents. As a result, a cumulative amount of 984.14 million yen* was donated to 131 municipalities and community groups.
Aeon will continue to carry out initiatives in contributing to local communities by offering pleasant shopping experience in collaboration with customers and local governments. ※As of February 28, 2017