HOT PRESS
Vol.555 August 8, 2017
Sixth graders of Aomori City Namioka-Kita Elementary School picking fruits from cassis trees that were planted by themselves

Hopimg to Preserve Our Local Specialties,Preserve Our Pride.

Sixth graders of Aomori City Namioka-Kita Elementary School picking fruits from cassis trees that were planted by themselves

Three years have passed since the tree planting of Aomori Cassis implemented 
      by local elementary school children. And this year, its first harvest was celebrated in July.

Aeon promotes the Food Artisan Project in many parts of Japan in an effort to pass down Japanese food culture together with local producers who strive to preserve local specialties. In 2012, Aeon established the Aomori Cassis Food Artisan Club with the local municipal government and producers of Aomori Prefecture. Boasting the largest production of cassis in Japan, the Club is engaged in initiatives to widely communicate the delicious flavors of the fruit as well as to foster next generation producers and vitalize the local economy. As part of its activities, the Club planted cassis saplings in 2014 with the local children in the third grade at that time. This summer, the cassis has grown for harvesting and was handpicked by the now-grown sixth grade children. The cassis fruit harvested from this field will be used to make jam, juice and pastry, which will be delivered to customers across the nation through Aeon Group stores and its online shops.

Shingo Mimura, Governor of Aomori Prefecture and Akihiko Onodera, Mayor of Aomori City were also present at the harvest festival.

Shingo Mimura, Governor of Aomori Prefecture and Akihiko Onodera, Mayor of Aomori City were also present at the harvest festival.