Project Aeon Joining Hands
Starting in March 2012, one year after Great East Japan Earthquake, we promoted the "Project AEON Joining Hands" for 10 years, in which labor and management worked together to support the long-term reconstruction efforts following the disaster.
Over the course of 10 years, we have undertaken various initiatives to help with the recovery of the disaster-stricken areas, including planting approximately 320,000 trees, dispatching volunteers to the affected areas 123 times, and providing support to group companies, with the participation of 414,000 employees.
From 2022 onwards, we will put the volunteer spirit and know-how we have cultivated over the past 10 years to use in local activities as "AEON Heartful Volunteers."
Three activities promoted by the "AEON Heart-Connecting Project"
1. Tohoku Reconstruction Hometown Forests Program
In addition to regenerating coastal forests damaged by the tsunami, we are planting trees at shrines and community plazas that serve as a place of refuge for residents. We also promoted the planting of grapes, yuzu, and other trees for the purpose of industrial creation and commercialized them.
We have planted 110 trees in 10 years, bringing the total number of trees planted to 319,897.
2. Volunteer employees dispatched to disaster-stricken areas
Starting with the removal of rubble in the affected areas and cleaning up the houses, as the reconstruction progressed, we worked closely with the local residents and promoted their activities through such means as assisting in the revitalization of agriculture.
Over the past 10 years, the number of dispatched employees has reached 123, and the number of participating employees has reached 4,112.
3. Aeon people across Japan support Tohoku
Each company has developed various activities based on the desire of employees to "support the disaster area."
In addition, since 2016, we have been promoting the "Future Co-Creation Program" to support the resolution of regional issues, helping to revitalize the region.
A total of 414,515 employees participated in reconstruction support activities, including tree planting activities.
activity report
2012-2021 activity record
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2020-2021 Activity Report
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2019 Activity Report
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2018 activity report
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FY2017 activities report
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FY2016 activities report
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Phase 1 Activity Report
FY2012 to 2014
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2021 Reconstruction Communication Project
10-year reconstruction dispatch project after the Great East Japan Earthquake
"A community protected by the forest"
-Thanks to everyone overseas
Sharing our learning-business "
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